About
Built for founders who care about what ships
Conifer Labs is a small, senior-only practice led by Kevin Rohling. The focus: helping B2B SaaS and data-rich companies turn AI ideas into products that customers actually use.
Kevin Rohling, founder of Conifer Labs
Kevin has spent his career at the intersection of AI, product, and systems engineering. He has served as a founding engineer and CTO at multiple startups, and has delivered solutions for organizations including Microsoft, NBC, General Motors, the U.S. Department of Energy, and SLAC.
His work spans traditional machine learning, modern deep learning, LLMs and agents, computer vision, and complex integrations into existing products. Today, he balances hands-on consulting with ongoing research in advanced AI at the University of Texas at Austin.
Startup experience
Multiple founding engineer and CTO roles building products from zero to one and beyond.
Deep technical grounding
Graduate work in AI at UT Austin, with a focus on modern representation learning and agentic systems.
Enterprise track record
Delivered projects for Fortune 500s, national labs, and high-growth startups across multiple industries.
How Conifer Labs is different
- Senior-only, no handoffs. You work directly with Kevin throughout the engagement—not a rotating cast of junior consultants.
- Product lens first. Success is defined by what ships and how it performs with real users, not by how sophisticated the model looks in a slide.
- Written decisions. Key architectural and product decisions are documented in clear memos that your team can revisit long after the engagement ends.
- Pragmatic about tooling. Whether it is an off-the-shelf API, a fine-tuned foundation model, or a fully custom architecture, the choice is driven by your constraints, not hype.